November 23, 2024, Kampala — The Amplify Uganda Music Expo (AUMEX) delivered two electrifying days of insightful panels, engaging workshops, and unforgettable performances, cementing its place as a must-attend event for the African creative community. Held at the dynamic Motiv venue, AUMEX 2024 brought together top-tier industry leaders, international delegates, emerging talents, and industry enthusiasts to chart a bold new course for African music.
Day 1: Igniting Conversations for a Bold Future
Day 1 set the stage with thought-provoking panels and powerful discussions. The event opened with a keynote from ABAASA Rwemereza, Custodian of AUMEX, introducing the theme: Bold Sounds & Broken Systems. His rallying call for African creators to challenge outdated structures and embrace innovation inspired attendees to critically assess their roles in Africa’s evolving music ecosystem.
Key Highlights from Day 1:
- Panel 1: Solutions & Strategies for Digital Monetization in the African Creator Economy
Moderated by Felix Byaruhanga of Skyline Media, this panel featured prominent voices, including Elizabeth Karuru (Boomplay), Wendy Bekker (DITTO), Beth Achitsa (The Orchard), Serah Adong (Mdundo), and James Propa (Spotify). Panelists explored innovative ways for African creators to turn engagement into income through streaming, brand partnerships, and diversified revenue streams. - Panel 2: Women in Music: Addressing Inequality & Unlocking Potential
Led by Shari Mwanika (Xpressions UG), this session spotlighted gender inequality in the music industry. Panelists Anyiko Owoko, Angell Mutoni, Christine Kamau (Women in Music Forum), Sheba Kamisiri (CloneMe), and Oriana Wilkinson (Ajiak Home Productions) shared personal stories, strategies, and initiatives to create supportive ecosystems for women in music.
- Panel 3: Strengthening Structures in the Ugandan Music Industry
This vital discussion featured Lilian Mbabazi (UNMF), Geoff Ekongot (UMA), and Wonder JR (artist and mental health advocate), moderated by The Mith. The session addressed the structural challenges in Uganda’s music sector, highlighting ways to build more sustainable systems. - It concluded with a compelling keynote by Ali Alibhai (CEO, Talent Africa Group) on how Ugandan artists can Accelerate Pan-African Collaboration.
Day 2: Empowerment Through Workshops and Performances
Day 2 shifted focus to in-depth workshops and vibrant performances, providing attendees with practical tools and creative inspiration to elevate their careers.
Workshops that Empowered Creators:
- Wendy Bekker (DITTO) conducted a workshop on Distribution, equipping artists with strategies to maximize reach and revenue in the digital era.
- Anyiko Owoko shared insights in her session, Mastering PR, teaching creators how to build compelling narratives to elevate their brands globally.
- Sheer Publishing S.A. led a deep dive into Publishing, providing actionable tips on protecting intellectual property and earning through music rights.
Music Performances That Stole the Show:
The evening came alive with performances from an eclectic lineup, including Tai Dai, Mutono, Likkle Bangi, Kabera Angel, Sebo Lule, and the Akadope Band. Their vibrant sets showcased the depth of talent in Uganda and across East Africa, leaving the audience in awe.
Exhibitors That Engaged and Inspired:
Throughout the event, exhibitors like Airtel, AppAbout and CMH Live showcased innovative products and services designed to enhance the creative economy. These interactive spaces allowed attendees to explore tools that could propel their artistic and entrepreneurial journeys.
Empowering Women in Music: Launch of the AUMEX Women in Music Programs
A key highlight of AUMEX 2024 was the launch of the AUMEX Women in Music Programs, marked by a vibrant networking brunch that celebrated the power of women in the industry. Held at the stunning Patio Bella and hosted by the women-led CloneMe Studio, this inspiring event brought together influential women and delegates from across the continent alongside Ugandan music artists like Vini Mercy, Likkle Bangi, and Tai Dai. The gathering also featured creative professionals such as makeup artist Shillart and DJ Lavet, who added a touch of flair to the occasion. The brunch served as a unique opportunity to foster meaningful connections, share experiences, and energize efforts to empower women in music and beyond.
AUMEX: A Beacon for Africa’s Music Future
AUMEX 2024 has proven to be more than just a conference—it’s a platform for transformation. With impactful panels, hands-on workshops, and opportunities to network with international delegates from Spotify, Boomplay, Sony Music, Virgin Music, Sheer Publishing, The Orchard, and more, the event exemplified the power of collaboration in driving Africa’s creative industries forward.
As the curtains close on this year’s event, the energy, ideas, and connections forged at AUMEX 2024 will undoubtedly resonate across Africa’s music landscape, inspiring a generation of creators to dream bigger and innovate boldly.