Kampala, Uganda — January 23, 2025 — BLACK (blacklyf.com), Uganda’s pioneering Direct-to-Consumer (D2C) lifestyle electronics brand, has joined forces with the Stanbic Black Pirates Rugby Club in a groundbreaking partnership aimed at transforming fan experiences and community outreach.
Enhancing the Game-Day Experience
This collaboration will introduce thrilling activations and digital campaigns, bringing fans closer to the action with:
- Interactive Fan Zones – Live product showcases, giveaways, and in-game challenges at Kings Park Arena.
- Exclusive Digital Contests – Co-branded online competitions offering BLACK products as prizes.
- Recognition & Rewards – Sponsorship of the “Player of the Month” award and special discounts for fans and players.
- Community Development – Initiatives to promote sports participation and local empowerment.
A Vision for Innovation and Impact
“This partnership is about blending cutting-edge technology with sports passion, enriching the fan experience while driving the growth of rugby in Uganda,” said Mourice Aliganyira, BLACK.
“With BLACK on board, we’re not just elevating the game but also strengthening our engagement with fans and the wider community,” added Daniel Abaasa, Pirates.
Be Part of the Action
Fans can look forward to exclusive discounts, interactive events, and more throughout the season. Stay connected by following BLACK and Stanbic Black Pirates on social media or visiting www.blacklyf.com.
About BLACK
BLACK is Uganda’s first D2C lifestyle electronics brand, dedicated to empowering bold, vibrant living through high-quality and accessible products.
About Stanbic Black Pirates
The Stanbic Black Pirates RFC is a premier Ugandan rugby club known for its dynamic playing style and commitment to community engagement.
Together, BLACK and the Pirates are shaping a new era of sports and lifestyle in Uganda—bold, inspiring, and unapologetically BLACK.